The BMW Motorrad International Instructors Academy (IIA) and the BMW Motorrad International Tourguide Academy (ITA) are the certificational Institutions for the "Official Partner of BMW Motorrad".
The ensure the BMW Motorrad standards in training and tourguiding, all "Official Partner of BMW Motorrad" need to have at least one certified Instructor (for training facilities) or certified Tourguide (for Touring companies). For Hotels / Testride Centers there is a special training available.
The participation is closely related to the partnership with BMW Motorrad. Aside the requested skills, a participation is only possible for persons that are working for BMW Motorrad or an official Partner of BMW Motorrad. The participation needs to be approved by the national BMW Motorrad Marketing Manager.
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